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My first real engagement with Eminem’s music happened at a fruit basket company in Manhattan where I took orders over the phone. One of my colleagues asked me to come over to his desk where he handed me his earphones and told me to listen. When he pressed play I heard the opening song from Eminem’s then new album The Eminem Show, a song called White America. My friend smiled as he saw me taken in by this amazing artist and I knew I would be a fan for life. Such is the power of Eminem’s voice that I was certain, after 20 seconds, beyond a shadow of a doubt that I had encountered a living genius.